BUSINESS FOR THE DAFT
Unconventional Business Strategy for People Tired of Conventional Business Advice.
I don't sell motivation.
I challenge assumptions.
Every column is designed to help entrepreneurs think differently about branding, positioning, products, pricing, customer experience, and the business decisions nobody else is questioning.
Sometimes the smartest strategy isn't doing more.
It's finally seeing what everyone else missed.
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WHY THIS EXISTS
Why I Built Business for the Daft
For years I chased ideas instead of clarity.
I collected opinions instead of evidence.
I listened to people who had never built the kind of business I wanted to build.
Eventually I stopped asking for permission and started asking better questions.
Business for the Daft became the place where I write about those questions—and the answers that actually move businesses forward.
This isn't another business blog.
It's my weekly editorial column.
EXPLORE THE COLUMN
Where I untangle complicated business problems and expose what's really getting in the way.
Brand positioning, messaging, identity, and why a new logo rarely fixes an old problem.
Revenue opportunities hiding in plain sight.
Ordinary business decisions that quietly kill remarkable companies.
Customer psychology, offers, products, and making people actually care.
Strange Ideas That Might Work
The unconventional ideas worth exploring before someone else turns them into a business.
THE REST OF MY WORLD
Daily Fuckcabulary
One - Five minutes.
One ridiculous word.
A reminder not to take life—or yourself—quite so seriously.
Just Zen The Fuck Out
Art, interiors, and creative spaces for people who think better when their surroundings finally calm down.
Think Better.
Question More.
Build Something Worth Remembering.
Until next time, stop polishing the problem and start unfucking the business.
— Kimberly Ann Hawes